AMA Recap Crypto Library with Check Point Hub

                                        

On 18th February 2022, CheckPointHub conducted an AMA in the Crypto Library Community. Our guest is Tamer Asfahani. Lots of questions as usual from the Community about CheckPointHub progress. The CheckPointHub team took part in a very interesting AMA session which included introductions, questions from twitter, and a live AMA session with the Crypto Library community. If you missed the AMA in person, read this recap for a deeper insight into CheckPointHub.

Let’s take a look at the most interesting points of our conversation. 

INTRODUCTION
Crypto Library Team : So, before we start the AMA could you please introduce yourself to our community?

Tamer (CheckPointHub) : I’m Tamer Asfahani and I’ve been involved in blockchain since around 2016. As an experienced journalist I had always been intrigued by the blockchain, especially after documents were leaked by Edward Snowden on the Bitcoin blockchain. I’d also tracked bitcoin - as a currency - and was interested in its potential to change the definition of “free markets” specifically in third world countries. I’ve been investing in crypto in a personal capacity since 2016, and in that time have seen the space grow exponentially, both in good and bad ways. Being an investor and spending time researching and learning about blockchain projects allowed me to see a more holistic and inclusive view of what the blockchain could do for content and how it could liberate us from the archaic content distribution models that already exist and are owned by big media and tech companies. My team is probably one of the most experienced out there and I'm proud to say that they combine the best of both the world of crypto, blockchain, Web 3 and wider industry. Paul Elmes, co-founder of Checkpoint, is the designing genius behind the brand. Literally everything you see has been designed by Paul - from the magazines to the websites to the branding and our colour palette and design language. Paul has come from the world of design and has been a designer for some of the biggest publications in the UK, from broadsheet to tabloid papers, b2b publications and much more. Vita Pur is a patron and one of the founding team members of Somnium Space VR. Vita's extensive knowledge and experience in the blockchain has afforded us the ability to really honestly talk about how we integrate our content and what it will look like. His sage advice has helped shape how our tokenomics work too, as well as being an incredible sounding board for my grandiose ideas. Simon Tucker comes from a research and investment background, with focus on delivering high quality production for major clients. Simon has been a supporter of Checkpoint for many years and has acted as a unofficial business advisor opening doors of potential opportunities for the brand. San Shepherd is the founder and CEO of Future Tech Labs, the company behind the most successful VR space right now, Multiverse Online. San has come from a rich development background - initially at EA heading up teams of production for SSX and Burnout Paradise to name a few. San has been in the AR/VR space since the early 2000s and was the man behind such products as Star Chart AR and more recently, Star Chart VR. Andrew Tzialli is our legal counsel, Head of Blockchain & Crypto Group, at Philip Lee LLP, and is one of the top crypto lawyers in the world (as recognised by Legal500). He was responsible for the $2.5billion USD acquisition of Minecraft to Microsoft.
FIRST SEGMENT (HOST)
Crypto Library Team : What is CheckPoint? and how your team begin the process of creating this project?

Tamer (CheckPointHub) : Checkpoint is a metaverse content creator and editorial brand that looks at how videogames impact our culture, society, politics and education. We take deep dives into the subject matters that videogames deal with and anchor them in the real world. Our properties include two interactive-digital magazines, a number of podcasts, various websites as well as a multiverse space built on the Multiverse Online platform from Future Tech Labs. Our magazines have always supported any written content with audio, video, animations, galleries and more in order to allow the reader to engage with the content in any way they wish rather than just reading it. The multiverse, in conjunction with the blockchain and Web 3 allows us to make that content interactive in a whole new way. We’re demonstrating how content can be consumed differently, digitally and across multiple platforms - whether traditional or otherwise. Checkpoint wasn't created as a blockchain project. Checkpoint has been going for five years already, and has a wide variety of content. We want to pioneer the movement of transition from Web2 to Web3 for our audience and to showcase how other media brands could be utilising this unique technology to make their content more interesting. We have already been doing this in our digitally interactive FREE magazines, so the advent of Web3, the blockchain and the multiverse provides the infrastructure for what we want to do. And we know how to do it. And this is just literally the very tip of the iceberg. There are many products and projects we're working on within the brand which we'll announce in time, but we already have a wealth of content, something other multiverses and projects don't have. Our priority is the audience - and we've been serving them for over five years already. 

Crypto Library Team : What services and features does CheckPoint want to offer?

Tamer (CheckPointHub) : We already offer a multiverse (currently only on Oculus, but it's live and free) two free fully interactive magazines (for kids up to the age of 12 and adults from the age of 18), three podcasts, two websites, a wide range of learning materials (for use in both school by teachers and at home by parents, all of which adhere to the National Curriculum attainment targets), as well as specific content for children to download (coloring, puzzles, etc). You can find all of our existing properties at www.checkpointhub.info. All of our content is free. That site, by the way, is a web 2 version of our multiverse - and will give you access to all our brands. Other services to come will be NFTs, development of the multiverse platform to make it accessible across all devices and not just with a VR headset, the development of more stories, investment into more school programmers and much MUCH more, some of which I can't talk about.

Crypto Library Team : Please tell us about $CHPT and $LOAD token. What are the token difference, use-case, distribution, and where we can buy/get it?

Tamer (CheckPointHub) : I get asked this a lot! Simply put the governance token is like a share in the company. The utility is just that. It’s there to facilitate the sale of our content and merchandise. Think of the utility as an “in-game” currency like Robux or V-bucks. The utility is not an asset as such and we don’t want to inflate the value of our utility token. By keeping them separate, we can maintain liquidity in the utility token without it impacting the wider business growth. Trying to have a utility token tied with a governance token makes it messy and different investors want different things out of their coins. We want to make it clear that if you believe in our product and business then you should invest in the governance. If you’re interested in our content and merch (and we have a HUGE strategy for this), then you can use our utility token to buy tokens to spend in our world, like fairground tickets if you like. This means that we can also aim to maintain a stable economy for the utility token, hopefully keeping it around the same price.

Crypto Library Team : Could you give us some information about your roadmap, your milestones, and also your future plans?

Tamer (CheckPointHub) : Our roadmap is available to see in our Orange Paper, but as some top lines:
This year: 
  • We hope to have implemented ubiquitous access to our multiverse; meaning you'll be able to access from any device on any platform (no VR headset required)
  • To distribute our first sets of NFTs and integrate a wallet into our multiverse (ADA wallet)
  • To increase our content output
  • To increase the number of schools we work with globally
  • To launch new Checkpoint branded products (two new podcasts as well as other brand elements which we can't announce yet)
Another important element to highlight is that we have multiple revenue streams that aren’t reliant on crypto. As we are a media brand, we have opportunities to generate revenue from our already established brand. By next year we hope to notch up our multiverse experience by bringing more of the brand into the multiverse, as well as redesign and restructure our existing backend structure. We will also be updating our app and adding more functionality that works across our ecosystem. The app will be another entry point to the brand but will be focused on our Bedtime Stories - which is already available for free. You can find our bedtime stories on any podcast provider or in your app store. We want to encourage more engagement from industry and help develop a meaningful dialogue around games and how we can utilise their reach and influence too. We are already talking to a number of gaming publishers and developers about further partnerships - I can't say more than that. But you can let your imagination run wild - it's likely that whatever your imagination spits out is something we're already discussing. We will launch in multiple languages, starting with Arabic, from 2024 we hope. Our plan is to offer Arabic, French, Spanish and German initially - with a view to then potentially offer Cantonese or Mandarin language services by 2027.
SECOND SEGMENT (TWITTER)
Crypto Library Team : As a new project, how can #Checkpoint convince crypto users that your project is a project with a lot of potential and what competitive, unique or profitable features do you have that will attract investors from your users?

Tamer (CheckPointHub) : Checkpoint isn't a new project, I think it's important to highlight that Checkpoint has been around for over five years and it is a well respected brand within the industry. In addition, I've been in the games industry as a journalist for over 15 years and have been involved in localisation of games, consulting on games and media training for game developers. So this isn't a new venture for us - and we're very well connected. From a perspective of uniqueness, Checkpoint's breadth and wealth of content stands out, even amongst the more traditional Web2.0 sites. We have a solid and dedicated audience already and have a track record of delivering high quality content. How do we attract investors and what are our profitable features? Well simply put, we're the only content driven project (or one of very few) on the blockchain. And we don't put our content behind a paywall. We're free to access and we are NOT reliant on cryptocurrencies to be successful. We have multiple revenue streams that we can utilise, not least advertising in our existing properties, CSR opportunities and sponsorship deals. You can find out more about how we're doing this in our Orange Paper or by reading our article on how we are going to make sure Checkpoint stays free forever. This is not an idea, it's already implemented and working. By blending traditional revenue streams with future opportunities, Checkpoint is leading the way in content delivery. 

Crypto Library Team : What I read Checkpoint is a gaming magazine that gives you unrivaled access to the world of Metaverse games. How does content offered by magazines turn into monetizable games? What impact is Checkpoint trying to make on the crypto market?

Tamer (CheckPointHub) : Checkpoint does not offer games or monitisation of games. Checkpoint is a content creator and we offer our content (whether written, audio, video, animated or otherwise) for free. We are effectively an online magazine, with many properties. We are a metaverse content brand. The impact we're trying to make is to show how content can be utilised using the blockchain, web3 and the multiverse. We've already built our mutliverse, and it's free to access on Oculus right now - just download the Multiverse Online app and visit our multiverse. (www.multiverseonline.io - this will take you there and you can launch from there). Or download our magazines, podcasts, watch our videos. You'll find everything we've done already available. We are not a game devleoper or a game publisher. We are not making games. Basically, our content DISCUSSES videogame content. So we look at games and we discuss how they impact us and society, etc.
THIRD SEGMENT (LIVE QUESTIONS) 
Crypto Library Team : Why did you choose to build tokens on the ADA blockchain?

Tamer (CheckPointHub) : I want to start with this please, if that's ok. This is a good question and an important one. We chose Cardano for many reasons, but not least because it has the same philisophical and ethical objectives and aims as we have. 
  • Cardano has a very low carbon footprint, low energy consumption and strives to continue to reduce its carbon footprint
  • Cardano has a sustainable growth model and wants to attract projects of value to the blockchain
  • Cardano's mission is to allow possibilities for billions of people worldwide through its platform
  • The Cardano ecosystem and infrastructure is founded on scientific peer reviews (over 100 - https://iohk.io/en/research/library/)  
  • Cardano being Proof of Stake (PoS) means that gas fees and transactions aren't subject to ridiculous gas fees (fees taken for confirming transactions)
Just as a note, a lot of the questions I'm passing through and not responding to can be answered by the Orange Paper. I'll try to answer the questions I think aren't covered in our other literature.

Crypto Library Team : How can  get users to bet and hold the native token for predetermined periods of time to reduce volatility, what strategies can they apply to achieve this and if not, how would it affect it?

Tamer (CheckPointHub) : This is a good question. Basically we are creating two tokens for this reason. Investors in Checkpoint's GOVERNANCE token are investing in the business. We hope they see the long term strategy and are willing to keep their stake in a growing business. We shouldn't need to incentivise those investors because of the way the business works and it's other revenue streams. So we're not in the business of trying to artificially inflate or increase the token's value. Our hype comes from our content, our commnuity, our partnerships and our integrity as a business. We're able to ride out the bear markets, benefit from the bull markets and want investors to know that this isn't a short term project with an exit strategy.YIf you're looking for a project that's going to return 10x, 100x or 1000x, this isn't the project for you. As a project, and a governance token, the value will also come from being able to shape the future of the brand and how we work.

Crypto Library Team :  Can you tell us about your upcoming presale? Where can I currently Buy your Tokens? Which exchanger can get this Token?

Tamer (CheckPointHub) : Ok, so we're launching our initial sale on the Kick.io platform - you can find the details of the tokenomics on the Orange Paper and the minimum and maximum buys all here. We want to be accessible and affordable (another reason we chose ADA) and you can invest as little as around $50 USD. Kick is the biggest Cardano launchpad and we're proud to be working with them as one of the earliest projects.

Crypto Library Team : Will you consider opinions, contributions, ideas from your community members?

Tamer (CheckPointHub) : Good question. Of course. This is the point of the governance token. It's important that the reader, viewer, multiverse traveller, etc have ownership over the brand - and that's no different for the governance coin holders. We will hold Townhalls after the coins distribution and outline the plans we have for the brand and that will be an opportunity for the community (the governance token holders) to bring ideas and thoughts to the table. Please note, however, that ideas are great, but there will be an overarching strategy of which you'll be able to voice thoughts on.

Crypto Library Team : What major partnerships does you project intend to use or how does your project bring its products to the average consumer - especially non-crypto users?

Tamer (CheckPointHub) : Let's say that we've got open dialogues with most of the game developers and publishers in the world. We are absolutely entranched in this industry and we're in a unique position to be able to know what the industry is doing. Honestly, and if you've been keeping an eye on news with the videogame indsutry and crypto, you'll know that there is some more eduacation to do - bizarrly the game industry isn't as open to blockchain and NFTs, etc. But that's what we're here to do. We can open those doors, we can have those conversations and we can use our platforms to educate not only the industry, but the consumers. I can't tell you who we're talking to, but I can tell you that we'll be able to announce as soon as we can - and we're talking big publishers and developers. And we've already started work on those publisher and developer specific things. If you've thought of a publisher or a developer, then it's likely we're already talking to them. This will take time, but there are also ways around this.
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